“… it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”
I’m an enthusiastic, senior marketing consultant with a no-nonsense approach to getting things done and delivering results. With more than 20 years’ experience I can take on all aspects of your marketing projects ensuring nothing is missed and things happen when they should.
I can work with you and your team or business on marketing and sales support projects to help you launch new services, create and deliver marketing campaigns to grow sales and accounts, build market presence and client relationships and develop compelling stories using your customer and contract data to build case studies, credentials and showcase results. I’m used to working in fast-paced, financially driven environments in complex businesses, particularly those that are regulated and in the financial services, outsourcing and re/insurance sectors and companies looking to market to central and local government.
I hold a degree in Business Studies (with marketing) and Diplomas from The Chartered Institute of Marketing (CIM) and The Market Research Society but more importantly, I keep up-to-date with what’s working now in your sector and marketing best practice.
Away from work you’ll often find me taking in the vineyards of Rioja, exploring new street markets or visiting an exhibition.
How I can help
If you’re looking to launch a new product/service, tell compelling stories about your business and customers or roll out a marketing campaign I can help.
I work primarily with financial and business services companies where clients are often in outsourcing and re/insurance (particularly in the London market). Working alongside board level and sales and marketing teams I take technical, often regulated content and bring it to life to support clients with increasing sales or raising their profile. In the public sector, I work directly with local government and with companies who market to this sector.
I can help you get to market quicker when launching new products or services, run integrated campaigns across traditional channels or digital and tell compelling stories about your products, services or people. I can navigate my way around a business, building relationships as I go, working with a diverse range of stakeholders from board level and senior teams in business development, client relationships, marketing and product development. I also work alongside existing agencies and in-house teams that you may already have in place so, you can rest assured that I can be be introduced and trusted to work alongside your key contacts and to move things forward.
I bring a strong degree of project management to all my work, pulling together people, information and moving parts to make things happen.
Find out more about how I’ve help my clients get more from their marketing from the links below or get in touch to explore working together.
Launch new services
I can help you launch new services, build a brand or take advantage of new legislation or market changes. From briefing and messaging to marketing materials from web content and video to targeted e-mailshots and sales material I can ensure your new service gains profile quickly. Find out more>
I can run integrated marketing campaigns for you to build a brand, increase sales and grow relationships and deliver their message in a clear, concise way across multiple platforms to a diverse audience be it for customers/clients, employees or media. Find out more>
From number crunching to looking behind the data to find the human interest I can pull together a strong narrative about your company, people, clients or services – output can be for websites, video, infographics or case studies for use across media or as part of a campaign. Find out more>
I get things done and make them happen, helping you get more from their marketing.
I can help you:
- solve a business problem with a marketing approach
- bring order and structure to a project
- provide dedicated focus to a niche project
- bring in sector expertise from day one
- by being a ‘trusted advisor’ you can be confident in introducing to senior colleagues and/or clients
- boost a stretched marketing team, cover a gap or bring in marketing knowledge
- engage clients, customers, members or colleagues on a new initiative or changes
- ensure you don’t miss opportunities to grow your business
- tell stories using customer and industry data to showcase expertise
- raise your profile and/or shift positioning (for you to look good in front of clients)
- create and rollout a go to market plan
How to work with me
A quick taster of how we would kickstart a new project:
⇒ An informal meeting to learn more about what you need
⇒ Confirmation that we are a good fit to work together on your project
⇒ Supplier set-up process completed (as required) and a purchase order / equivalent issued (by you) which confirms the project is going ahead
⇒ A meeting to agree your brief, budget, outcomes and timescales
⇒ Agree start and end date and a regular catch-up schedule
⇒ Post project review to ensure it has delivered the agreed outcomes
I work on projects for days, weeks, months or longer – I can be as flexible as possible to ensure your project has the right level of support, when it’s needed.
With a good brief and access to the right people I can get up to speed quickly on your business. Where I can add value and help you get things moving even quicker is in the sectors below where I’ve spent many years devising and delivering marketing projects. Find out more how I’ve supported clients by following the links to projects on launching new services, marketing campaigns and storytelling.
I work with wealth managers and financial services providers to launch new services, develop propositions and go to market strategies that support sales and client relationships and grow business alongside carrying out marketing audits and research.
I’ve been helping outsourcing companies launch new services, build their profile and win new business for more than 15 years and have experience with some of the largest companies including Capita, Xchanging and Equiniti.
I work with re/insurance brokers – with more than five years with Towers Watson (now JLT) and projects with AHJ – to launch new services, develop propositions and go to market strategies that support sales (and industry events), build client relationships and grow business.
I work with the public sector both directly (into local government) and via Liberata, an outsourcing company serving government. I run marketing campaigns to support channel shift, tell stories with data and support large scale tenders.
See what some of my clients say about working with me. You can find more testimonials on LinkedIn.
If you would like to find out more about working together get in touch.
“I worked with Diane when she provided us with specialist insurance marketing support to launch our Fees Direct+ service. She quickly got up to speed on our service offering and worked alongside us at every stage and we had full confidence in her running our marketing programme.”
“We worked with Diane to produce printed materials to support our client’s renewal programme. Both we and the client, including some of their senior directors, were very pleased with the finished product and they have been a great aid during our meetings with reinsurers.”
“We needed a partner we could trust to help a small marketing team get more done. Having worked with Diane before, we knew this would be a matter of course but within a very challenging timescale she achieved exceptional results and it makes an easy decision to continue to use her services.”
Whether you need a day, a month or ongoing support I can free up your time and ensure your marketing delivers results.
I’m based in London and happy to arrange a call (if you’re not) or meet for coffee (never tea!) to see if I can help you get to where you need to be. Get in touch by phone or tell me more about how I can help by filling in the short form (your data will not be passed to a third party or used other than to contact you).
Phone: +44 (0)20 7193 1526
Find me on LinkedIn